Robert Collins

Full-stack Web Developer

WordPress Specialist

UX & Marketing Expert | Project Manager

My name is Robert Collins and I have been professionally developing on the web and working in marketing since 2009. My primary focus these days is full-stack web development, specifically on WordPress leveraging code-first frameworks to build fast, light, responsive, and beautiful web properties.

I am proficient with PHP, MySQL, JavaScript, jQuery, SCSS & CSS, npm, Git, APIs & integration, Gutenberg & React, and much more. I routinely build custom WordPress Themes and Plugins. Basically, whatever the need I can get the job done professionally and efficiently.

I am reliable, a self-starter, very-well organized, and big believer in life-long learning. I design and execute effective solutions to any problem. You will be hard pressed to find a more passionate or tenacious team member when it comes to collaboration, solving problems, and technical execution.

Full-spectrum Web Development

I have a wealth of experience taking websites from abstract concepts to finished products.

UX, User Flow, and Conversion Optimization

Whether it’s to inform, capture leads, or make sales, a website always has a purpose. Beginning with discovery before moving onto wireframing and UX design, my work is all about capturing interest, persuading, and guiding visitors to take the desired action like filling out a form, making a purchase, or easily finding the information they are looking for.

Full-stack Technical Development

I thoroughly enjoy all aspects of my work, but none more than building cool digital products. I absolutely love to code, design elegant solutions, and troubleshoot. From HTML and CSS to JavaScript, Git, and DevOps, I have the requisite skills and experience to complete initiatives on time, on budget, and to specification.

My stack specifically includes: WordPress, WP CLI, WP API, Gutenberg Block Editor, Full Site Editing (FSE), Advanced Custom Fields (ACF), Custom Themes / Plugins / Post Types, WooCommerce, LAMP, Linux, Apache, SSL, SSH, PHP, MySQL, JavaScript, React, node.js, npm, gulp.js, HTML, CSS, SCSS, Bootstrap, Tailwind, APIs, Git, GitHub, BitBucket, JIRA, JSON, YAML, XML, Python, Search Engine Optimization (SEO), ADA/WCAG Accessibility, Design Systems, Figma.


While I have been developing on the web pretty much my whole life, and professionally since 2009, until late 2021 my primary focus was on marketing, specifically:

  • Market positioning, competitive analysis, messaging, Unique Selling Propositions (USPs).
  • Search Engine Optimization (SEO).
  • Digital Marketing on Facebook and Meta Ads, Google Ads and AdWords, Pinterest Ads, and the like.
  • Conversion Optimization: leveraging data to find what works and eliminate wasted time and money.
  • Customer Journey & User Experience (UX): I apply the AIDA / AIDAS (Attention, Interest, Desire, Action, Satisfaction) principle to designing marketing campaigns and technology to guide visitors and customers from square one to conversion.
  • Reporting & Modulation: I have a ton of experience with data and I leverage this to provide decision makers with actionable information and recommendations built on a foundation of objective data and beautiful, real-time visualization.

Project Management

Over the years I have deliberately and organically cultivated strong leadership, organizational, and collaborative skills while becoming proficient with formal methodologies such as Agile and Scrum, Waterfall, Lean, Kanban, and more.

I routinely manage six-figure budgets and interdisciplinary teams to deliver projects on time, on budget, and to specification.


Because of NDAs and the like, I don’t publicly disclose my portfolio here. I have worked on countless projects since 2009 and look forward to discussing specific projects on a call.

Please see my LinkedIn for my work history. Exceptional references available on request.

Robert Collins
Kelowna BC
V1X 2W0

Get in touch today

To keep things simple, please use the form below to get in touch with me. I’ll get back to you within 3 business hours. Thank you for your interest, I look forward to (virtually) meeting you!