Robert Collins

Expert, Experienced WordPress Development & Hosting

My name is Robert Collins and I’ve been working on WordPress since its inception in 2005, and professionally developing WordPress since 2013.
I am a serious WordPress nerd. I work directly in the code which provides unparalleled flexibility and allows me to develop sites that are fully custom, light, fast, responsive, and versioned on various gits.
Whether it’s a brand-new site or improvements to an existing site, trust me to do the job right: on time, to spec, and on budget. Try working with me risk free: if you’re unhappy with the work you won’t be asked to pay a dime.
Get in touch today, you will be glad you did. Here are just a few of the many reasons to choose Robert Collins for your next WordPress project:

Experienced, Structured Production

No clickers here. I know code and work directly in the PHP, JavaScript, HTML/CSS, and other languages that make up a WordPress site. I leverage plugins when appropriate; there’s no sense in redeveloping the wheel. This is especially true for standard plugins like Advanced Custom Fields.
I follow a formal planning and development process that ensures sites are built on time, to spec, and on budget every time.
I version my work on GitHub so you can review the code or get your in-house staff up to speed fast, and I leverage the same technology to ensure server stability and redundancy.

Full White Label & Wide Margins

I primarily work as a contractor for marketing & web development agencies. All my work is 100% white label and my focus on low overhead translates to strong margins on your end. Most agencies bill their end-client two or three times the cost of my work.

Serious Reliability

I’ve been running my shop full time since 2013 and I plan to do so for decades to come. There are no excuses here. I personally manage every step of every project, am the sole contact point, and take full responsibility when the occasional mistake is made. I always answer the phone and respond asap to email, #slack messages, and carrier pigeons.

Pixel Perfect Details

I understand professionalism is in the details. All developments and changes go through a formal Qualitative Assessment (QA) Loop to ensure the project specifications are fully met before being released. You can rest confidently assured the work is done right and thoroughly checked before it is sent to you for proof or released to the public.

Fix Your Cost, Grow Your Revenue, and Scale Effortlessly

For most agencies it’s feast or famine when it comes to websites, to say nothing of getting good value and ROI from your development staff. I am often more reliable, consistent, and nimble when compared to an in-house developer. And unlike with employees, you only pay for the value added. I’m ready to dig into your project in short order, and when you hit a lull in your web development work you can rest assured I’ll be there when you need to make changes to the website codebase, no matter how big or small the update.
No retainers and no minimums. Say goodbye to retraining staff and hoping new hires have the experience, ethic, and knowledge to get the job done effectively and efficiently.

UX Passion, for all the Front-end and Back-end Users

The key to a great looking website is a consistent frontend, and the key to a consistent frontend is a structured backend. All my builds incorporate the core-focus of making content updates easy for admins that render beautifully and consistently for the public on the frontend.

Full Spectrum

The core of my business is WordPress development, but I have extensive experience in each phase of the web development process. For specialized work such as aesthetic design, I have the collaborative acumen to work seamlessly with your team, and I regularly partner with proven discipline-specific professionals if you don’t have the capabilities in-house. I can help you with the entire process, or one or more phases like coding.

Adjacent Technologies

I am well versed and have extensive experience with 3rd party integrations like HubSpot, Zapier & APIs, Google Tag Manager, Google Analytics, SEO, and Facebook and Google Ads to name a few.

Business & Marketing Acumen

Full disclosure: I’m a recovering marketer. I have extensive experience in marketing and business domains including branding, market position, USPs, Value Props, Campaign Design, Deployment, and KPIs, A/B Testing, Agile, SEO, and Facebook and Google Ads to name a few.
My experience in these domains provides priceless perspective in driving synergy between a website and the goals of a business. Spoken like a true marketer.

Recent Work

I let my clients take all the credit, so I don’t list the projects I’ve worked on here, but I’m happy to go over some examples of my impressive work. Book a call today!
Here are a few recommendations from previous and existing clients from my LinkedIn:

A superior blend of art and engineering marketing service delivery.

In my role as VP of Sales and Marketing @ Two Hat Security I hired Robert to help build out and execute on our corporate marketing strategy and action plan. Right from the start and throughout our 15 months working together Robert has continually met and surpassed my expectations. Marketing today is a complicated mix of multi channels, technologies A/B tests, strategy, design, process flow, coding, analytics and the list goes on and on. What makes Robert unique is his ability to deliver expert insight and guidance in all of these areas (and more) along with the ability to thoroughly implement the necessary tactics, carefully measure the results and continually suggest areas for improvement.

Specific areas of services and success include:
– Established Google Ads account and manage considerable Ad Spend budget. Account modulation over time has resulted in a more efficient Account.
– Worked with the Two Hat team to implement from scratch a ‘Lead Acquisition’ program through Ads and the Website that brings in a substantial quantity of Submissions/Leads.
– Managed the Graphic Design and Coding of high-impact landing pages on the website.
– Implemented concise, actionable reporting infrastructure.
– Resolved User Experience issues on the website that reduced visitor confusion and bounces while increasing visitor stickiness and conversions.
– Integrated all aspects of Two Hat’s digital marketing infrastructure so one thing (ie. Google Search Ads) can be leveraged against another (ie. Facebook Ads).
– Provide expert consultation and production for Digital Marketing initiatives at Two Hat, and help management navigate the complex world of Digital Marketing and deploy the technical infrastructure for various initiatives.

I continue to work with Robert here at Two Hat and would certainly recommend him for any organizations looking for similar marketing assistance. Please feel free to reach out to me directly if you wish to speak further.

Mike Curliss

VP, Sales & Business Development - Two Hat
British Columbia

Nufloors has been working with Robert Collins since 2015. I would highly recommend Robert as he is a true professional and provides affordable Web Development with intuitive administrative controls. Robert provides our company with reliable and precise technical production for Web Development and Digital Marketing. He is also experienced in SEO and delivers Nufloors a highly successful SEO performance. In addition, Robert is an expert at Digital Marketing analysis and consultation. He also creates informative, actionable reports from Big Data sets that cuts through the noise to help Nufloors focus on moving the needle for high impact initiatives. Robert always adheres to budgets and deadlines and is a valued partner in helping Nufloors achieve its goals.

Debbie Smith

Director of Administration - Canada Nufloors
British Columbia

Robert has been a valuable extended member of the Two Hat marketing team for over 3 years now and we couldn’t be more impressed with his dedication to customer service and expert consultation across many aspects of our digital strategy (website, google ads, reporting tools, SEO optimization, and campaign management).

In collaboration with in-house managers and executives, Robert managed the process and developed all the technical aspects of our newly revamped and responsive website that seamlessly integrated with our marketing automation tool. His technical expertise enables us to optimize our digital strategies and tools to ensure we are bringing in quality converting leads. Highly recommend Robert and his team.

Christina M.P. O'Reilly

Director of Marketing - Two Hat
Kelowna, BC

We’ve been working with Robert to optimize our website traffic, google adwords, and SEO. Not only have we had fantastic results, but Robert is great to work with. I highly recommend Robert’s online marketing expertise to anyone looking to optimize their web presence.

Meaghan McCollum

Owner - Naturmend
Calgary, AB

I had the opportunity to work with Robert for the last two years.

He brought a very unique and rare blend of expertise and knowledge to his role as Online Marketing Specialist. I was always impressed with Robert’s knowledge base and work ethic.

Robert is a great collaborator and team player and was always there to roll up his sleeves and pitch in wherever he was needed. It was absolute pleasure to work with him.

Wanda Palmer

Marketing Manager - Excel Homes
Calgary, AB

Robert Collins & Associates
Kelowna BC
V1X 1E3

Monday – Friday, 8a-5p

Websites & critical
infrastructure monitored 24/7

Get in touch today

To keep things simple, please use the form below to get in touch with me. I’ll get back to you within 3 business hours. Thank you for your interest, I look forward to (virtually) meeting you!